Reach: Fewer people may know your brand and products, as they must find your website through search engines or other online channels.
Engagement: Customers may be less engaged with your brand, as they must visit a web browser to find you, which can be inconvenient and time-consuming.
Personalization: It may be more difficult to personalize the customer experience, as you will have less data on your customers' browsing habits and preferences.
Features and functionality: Your website may have limited features as the web browser environment constrains it.
Cost and development time: Developing and maintaining a website is typically less expensive and less time-consuming than an app.