Reach: Fewer people may know your brand and products, as they must find your website through search engines or other online channels.
Engagement: Customers may be less engaged with your brand, as they must visit a web browser to find you, which can be inconvenient and time-consuming.
Personalization: It may be more difficult to personalize the customer experience, as you will have less data on your customers' browsing habits and preferences.
Features and functionality: Your website may have limited features as the web browser environment constrains it.
Cost and development time: Developing and maintaining a website is typically less expensive and less time-consuming than an app.
Reach: More people may be aware of your brand and products, as they can be downloaded and installed on mobile devices, which billions of people use worldwide.
Engagement: Customers may be more engaged with your brand, as they can use your app on the go, whenever and wherever they want.
Personalization: It may be easier to personalize the customer experience, as you can collect more data on your customers' app usage and preferences.
Features and functionality: Your app can have more features, as the web browser environment does not constrain it.
Cost and development time: It is typically more expensive and time-consuming to develop and maintain an app than a website.
Overall, brands with an app have the potential to reach more customers, engage them more deeply, and personalize the customer experience to a greater extent.